XDS Manifesto

Xin De Sheng Shoes is a leading and dynamic shoe and outsole manufacturer committed to providing innovative footwear solutions. Since its establishment in 2009, the company has positioned itself as a premier partner for private label clients and global brands alike. Based in Jinjiang City, known as the shoe capital of China, Xin De Sheng Shoes is strategically located to serve clients worldwide.

Mission and Vision

Xin De Sheng Shoes is guided by a clear mission and vision:

Mission: To prove its worth through strength, serve customers through actions, and create happiness for employees.

Vision: To become an industrial group with competitiveness in the shoe manufacturing industry.

These principles reflect the company’s dedication to excellence, customer satisfaction, and employee well-being.

Custom Footwear Manufacturing Process

Xin De Sheng Shoes offers an end-to-end manufacturing process that caters to diverse footwear needs. From sneakers, running shoes, and casual shoes to hiking, waterproof shoes, and slippers, the company provides tailored solutions. Its advanced facilities and expertise extend to producing outsoles using materials such as ETPU, EVA, Rubber, TPR, and PU.

Unique to Xin De Sheng Shoes is the capability to develop exclusive outsole molds. Leveraging supply chains utilized by renowned global brands like Nike, Adidas, and Skechers, the company offers unparalleled design and production capabilities. Flexible pricing options, including FOB, CIF, LDP, DDU, and DDP, ensure competitive shipping rates for all clients.

Market Overview

Xin De Sheng Shoes serves a wide range of international markets, each with specific characteristics and demands:

• United States: The largest customer base, characterized by lower price expectations and less stringent quality requirements.
• Germany and Western Europe: High durability expectations with a preference for traditional styles; customers in these regions are willing to pay premium prices.
• Northern Europe: Known for offering high prices and having quality demands similar to Western Europe.
• Southern Europe: A focus on fashionable designs but generally lower price points compared to Northern and Western Europe.
• United Kingdom: A balanced market with reasonable pricing and moderate quality expectations.

Audience Segmentation

Xin De Sheng Shoes targets a diverse B2B client base, including:

• Brand Owners: Major global players like Nike and Adidas, as well as niche brands seeking custom-designed footwear collections.
• Supermarkets: Large retail chains such as Walmart, Tesco, and Carrefour, which include shoes in their general product offerings.
• Distributors: Import-export firms sourcing shoes from China for local or regional markets.
• Retailers: Independent boutique shoe stores catering to specific demographics and customer preferences.
• Online Stores and E-Commerce Platforms: Digital retailers such as Amazon, Zalando, and independent Shopify stores that sell footwear directly to consumers.

Commitment to Quality and Compliance

Quality assurance is a cornerstone of Xin De Sheng Shoes’ operations. With certifications like BSCI, ISO9001, and GRS, the company adheres to stringent international standards. Products meet rigorous testing requirements, including REACH and ROHS compliance for the European market and CA65 standards for the USA.

With 8 production lines, 1,000 workers, and 50,000 square meters of space, the shoe factory can produce four million pairs of shoes annually. Similarly, the outsole factory, equipped with 12 assembly lines, can produce 20 million pairs of outsoles annually. These capabilities underscore Xin De Sheng Shoes’ ability to meet the demands of clients ranging from startups to established global brands.

A Partner for Growth

Guided by founder Andy Hong, who brings over 20 years of experience in the international shoe business, Xin De Sheng Shoes goes beyond manufacturing. The company provides friendly consulting services, helping private label clients navigate every step of the process, from concept and blueprint to sampling, production, and packaging.

Core Culture and Values

The corporate culture at Xin De Sheng Shoes emphasizes integrity, innovation, and responsibility. The company’s core values focus on:

• Customer Trust: Earning recognition through integrity and professionalism.
• Employee Satisfaction: Creating a supportive work environment and optimizing living conditions for employees.
• Team Excellence: Fostering talent through incentive mechanisms and professional workflows.
• Partnership Growth: Establishing a win-win cooperation system for mutual benefit.

These principles guide Xin De Sheng Shoes in its mission to be a reliable and innovative leader in the footwear industry.

Why Choose Xin De Sheng Shoes?

Xin De Sheng Shoes offers a range of advantages that make it an ideal partner for private label clients and global brands:

• Small minimum order quantities (MOQs) as low as 500 pairs per colorway for certain styles.
• Advanced testing facilities, including a constant temperature and humidity lab.
• Large production capacity with cutting-edge technology and experienced workers.
• A diverse portfolio with over 100 new styles introduced monthly.
• High-quality assurance with a 180-day quality guarantee.
• Accredited company with an AA+ credit rating and international certifications.
• Responsive customer service, ensuring inquiries are addressed within one working day.

Building the Future Together

Xin De Sheng Shoes is more than a manufacturer; it is a partner in innovation and growth. By combining advanced technology, skilled craftsmanship, and a commitment to quality, the company empowers clients to bring their footwear visions to life. With a steadfast focus on integrity, innovation, and customer satisfaction, Xin De Sheng Shoes continues to lead the way in the dynamic world of shoe manufacturing.