Are you unsure about how to choose the right New Balance shoe manufacturer? Identifying a manufacturer that delivers consistent quality is critical for maintaining your brand’s reputation.
As a footwear production consultant with years of experience collaborating with global brands, I’ve analyzed countless manufacturers in the athletic and casual footwear space.
After checking several manufacturers, XDS stands. Their ability to meet high-volume demands while adhering to international standards makes them a top choice for brands like New Balance.
In this guide, you’ll discover the top New Balance shoe manufacturers. Learn about their strengths and what makes them leaders in the footwear manufacturing industry.
Let’s get started!
1. Industry Zone Overview
China’s Footwear Manufacturing Hubs
- Guangzhou (Guangdong Province): Renowned for fashion, leather, and sports shoes, offering rapid design updates and superior product quality.
- Quanzhou (Fujian Province): A major supplier of sports and casual shoes to international brands, known for stable quality and competitive pricing.
- Wenzhou (Zhejiang Province): Famous for premium leather shoes, emphasizing craftsmanship and earning the title “China’s Shoe Capital.”
- Chengdu (Sichuan Province): Specializes in stylish and comfortable women’s shoes, focusing on innovative fashion trends.
- Jinjiang (Fujian Province): A leader in sports shoe production, supported by a full industrial chain and strong market competitiveness.
Global Footwear Manufacturing Distribution
- United States: Concentrated in California and New York; niche manufacturers cater to custom and branded clients with high-quality fashion footwear and premium service.
- Germany: Small to medium-sized companies produce precision-engineered, high-quality footwear with a focus on technical expertise and premium pricing.
- Italy: Milan and Florence-based enterprises prioritize unique design and craftsmanship, offering mid-to-high priced, stylish footwear with excellent customer support.
- Japan: Tokyo and Osaka-based manufacturers deliver innovative, high-quality footwear, combining technical excellence with mid-to-high pricing and top-tier service.
- Turkey: Quality-focused small to medium-sized enterprises supply European markets with above-average footwear at reasonable prices and dependable service.
- Vietnam & Southeast Asia: Medium to large enterprises specialize in high-volume, simple styles at mid-to-low prices, offering average quality and basic service.
- India & Bangladesh: Large-scale production of low-priced, simple footwear with average quality, targeting price-sensitive markets.
- Mexico: Medium to large enterprises cater to high-volume production of mid-to-low priced, average quality footwear with moderate service levels.
2. Quick Comparison Chart
When choosing a footwear manufacturer, understanding their unique strengths and areas of specialization is essential. Below is a comparison chart highlighting the key strengths of each company to help businesses find the perfect partner:
Company | Key Strengths | Best For |
Pou Chen Group | Extensive experience with top brands, advanced manufacturing capabilities, and strong international reputation. | Global Brand Partnerships |
Yue Yuen | Vertically integrated supply chain, wide product range, and partnerships with leading global brands. | Integrated Manufacturing |
XDS | Large-scale production, comprehensive services for private labels, and compliance with international standards. | High-Volume Footwear |
Strong Year | Proprietary technologies in shoe construction and strong global market development focus. | Patented Innovations |
Huangxuan Footwear | Wide variety of footwear types, eco-friendly materials, and tailored support for startups. | Diverse Product Range |
Sports Shoes Factory | Competitive pricing, high product variety, and focus on sports and casual shoes. | Price-Performance Products |
HYD Shoes | Over 1,000 monthly new designs, small MOQ flexibility, and fast delivery times. | Design Variety |
These manufacturers cater to diverse needs, from global brand partnerships to niche private labels. Identifying the right partner based on your goals and priorities will drive better outcomes for your business.
3. Pou Chen Group – Best for High-end Brands
City & Country: Taichung, Taiwan
Established Date: 1969
Pou Chen Group is the world’s largest manufacturer of branded athletic and casual footwear. Operating as an OEM and ODM partner, the company collaborates with global brands like Nike, Adidas, New Balance, and Timberland. Their smart manufacturing model focuses on innovation, supply chain efficiency, and industrial CSR leadership.
Key Products: Their main products include athletic shoes and casual shoes. Athletic shoes are designed for sports and physical activities, offering enhanced performance and comfort. Casual shoes are versatile footwear suitable for everyday use, prioritizing style and comfort.
Takeaway Note:
Pou Chen Group is a trusted partner for global brands, offering high-quality production supported by innovative manufacturing practices. Their extensive experience and large-scale operations make them a reliable choice for bulk orders. However, their focus on major international brands may limit opportunities for smaller or emerging companies to collaborate.

4. Yue Yuen – Best in Innovation
City & Country: Kowloon, Hong Kong
Established Date: 1969
Yue Yuen Industrial is the world’s largest manufacturer of branded sports and casual shoes. For instance, as a leading OEM and ODM partner, the company works with international giants like Nike, adidas, New Balance, and Timberland. The company’s extensive network of manufacturing facilities spans across China, Vietnam, Indonesia, and other regions, producing athletic shoes, outdoor footwear, and sports sandals.
Key Products: Their main products include sports shoes and multi-functional shoes. Sports shoes are crafted to provide support, durability, and performance for athletic activities. Multi-functional shoes combine comfort and practicality, catering to various activities and environments.
Takeaway Note:
Yue Yuen stands out for its integrated manufacturing capabilities, supported by a global network of facilities and a robust supply chain. Its dominance in the sports and casual footwear market guarantees consistent output and innovation. However, the company’s large-scale operations may result in longer lead times for smaller orders or niche product requests.

5. Xin De Sheng – Best in Overall
City & Country: No.45 YanHe Road, Jinjiang City, Fujian Province, China
Established Date: 2009
XDS is a leading footwear manufacturer. With a factory equipped with 8 production lines and 1,000 skilled workers, the company produces 4 million pairs annually. Committed to quality, XDS meets international compliance standards such as REACH, ROHS, and CA65. Their services encompass design, production, and shipment, making them a trusted partner for startups and established brands worldwide.
Key Products: Their main products include sneakers and hiking shoes. Sneakers are lightweight and flexible, ideal for casual wear and light physical activities. Hiking shoes are sturdy and protective, specifically designed for rough terrains and outdoor adventures.
Takeaway Note:
Xin De Sheng Shoes stands out for its large-scale production capabilities and comprehensive services, making it a reliable partner for private labels and global brands. The company’s strict adherence to international compliance standards further strengthens its reputation in global markets.

6. Strong Year – Best in Patented Innovation
City & Country: Xiamen, China
Established Date: 2008
Strong Year owns its brands, “Peace Pace” and “Joygab,” and emphasizes patented technology in shoe construction, design, and insoles. Collaborating with global names like Propet, Barbie, Fisher-Price, New Balance, and Chicco, the company has gained international recognition. Their dedication to quality control and after-sales service has made their products a favorite among customers.
Key Products: Their main products include safety shoes and casual shoes. Safety shoes are built with reinforced materials to protect against workplace hazards. Casual shoes are fashionable and comfortable, suitable for relaxed, everyday use.
Takeaway Note:
Strong Year is highly regarded for its patented technologies and its focus on quality and customer satisfaction. Their partnerships with international brands demonstrate their capability to meet diverse market needs. However, the company’s emphasis on patented designs may limit flexibility for clients seeking unconventional or highly customized products.

7. Huangxuan Footwear – Best in Quality Craftsmanship
City & Country: Hangzhou, China
Established Date: 2015
Huangxuan Footwear excels in manufacturing a broad range of footwear products. The company has built strong partnerships with well-known brands like Viakix, Pinko, and Mercer while offering services such as sample development and mold creation. With a seamless shipping service, they manage customs and duties, providing hassle-free delivery to clients’ warehouses globally.
Key Products: Their main products include vulcanized canvas shoes and running shoes. Vulcanized canvas shoes are durable and lightweight, perfect for casual or semi-formal wear. Running shoes are engineered for comfort and performance, designed to absorb impact during running.
Takeaway Note:
Huangxuan Footwear is a trusted partner for businesses seeking high-quality manufacturing and a reliable supply chain. Their use of sustainable materials and comprehensive design services makes them a standout choice for global brands. However, their focus on large-scale production might not suit businesses with niche or smaller-scale needs.

8. Sports Shoes Factory – Best in OEM Solutions
City & Country: Fujian, China
Established Date: 2014
Sports Shoes Factory prides itself on delivering top-notch price-performance products using high-quality materials like leather, PU, and mesh for uppers and ethylene vinyl acetate (EVA) and rubber for outsoles. With an impeccable 100% inspection system, the factory has maintained a record of zero quality complaints for over a decade. Their one-stop footwear solution is designed to help businesses achieve competitive advantages.
Key Products: Their main products include sports shoes and outdoor shoes. Sports shoes are built to enhance performance and provide durability for athletic activities. Outdoor shoes are rugged and designed to withstand harsh environmental conditions.
Takeaway Note:
Sports Shoes Factory is an excellent choice for businesses seeking reliable OEM manufacturing with a focus on quality and affordability. Their inspection system and wide range of materials make them highly dependable. However, their standardized production approach may not suit brands requiring extensive customization or small-batch orders.

9. HYD Shoes – Best in Design Variety
City & Country: Guangzhou, China
Established Date: 2008
HYD Shoes serves importers, private labels, wholesalers, and department stores by offering factory-direct prices and a low MOQ policy. For instance, with over 1,000 new shoe designs released every month, the company provides unmatched flexibility for brands seeking fresh options. Delivery times range from just 3 to 20 days, catering to businesses with tight schedules.
Key Products: Their main products include ODM shoes and canvas shoes. ODM shoes are customizable footwear designed to meet specific client requirements for branding and style. Canvas shoes are lightweight and breathable, ideal for casual and everyday wear.
Takeaway Note:
HYD Shoes is ideal for businesses looking for variety and quick turnaround times, with a commitment to offering competitive pricing and innovative designs. Their small MOQ policy and mixed orders make them suitable for smaller brands as well. However, the fast-paced production cycle may occasionally challenge consistency for custom designs.

4 Tips to Consider When Choosing a New Balance Shoe Manufacturer
Choosing the right manufacturer for New Balance shoes requires more than just a review of their reputation. Understanding specific technical factors will help establish consistent quality and performance in every pair of shoes. Here are four detailed tips to guide your decision.
- Minimum of 2 Million Pairs Annually: Opt for manufacturers with high production capacity, such as those capable of producing at least 2 million pairs annually. This capacity ensures the manufacturer can handle bulk orders and maintain timely delivery schedules, even during peak seasons.
- REACH, ROHS, or CA65 Compliance: Look for manufacturers who meet international material compliance standards like REACH, ROHS, or CA65. These certifications indicate the use of non-toxic, environmentally friendly materials, which are essential for high-performance athletic footwear.
- Sole Manufacturing Precision: Check if the manufacturer’s sole production maintains a precision tolerance of ±0.5 mm. This level of accuracy is critical for establishing consistent cushioning, stability, and overall shoe performance in running and sports applications.
- 30-60 Days for Bulk Orders: Confirm that the manufacturer offers competitive lead times, ideally 30-60 days for bulk orders. This timeframe reflects a streamlined production process and efficient logistics, which are crucial for meeting market demands without compromising quality.
Conclusion
Choosing the right New Balance shoe manufacturer is critical to ensuring your brand’s success and market reputation. XDS stands out as the best choice, offering a perfect balance of innovation, flexibility, and quality that aligns with the needs of both new and established brands. XDS can replicate and provide the same level of quality, upper fabrics, sole materials, innovation, and product categories as top brands.
We hope this guide provided you with insights into selecting the right New Balance shoe manufacturer for your brand. If you’re concerned about high MOQ requirements, XDS stands out. Combined with a wide variety of designs, strong quality assurance, and competitive pricing, we are equipped to support your business’s growth. Contact us today to explore how we can deliver exceptional footwear solutions that meet your needs!
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