I used to think matching sneakers with an outfit was as simple as picking the same color. That was until I showed up at a client’s meeting, looking like a walking-color wheel—bright red sneakers, a maroon suit, and a puzzled room full of executives.
Lesson learned.
Color coordination in men’s footwear isn’t just about looking good—it’s about making the right impression. And in business, impressions matter.
You can trust this guide because it’s built on industry-tested strategies. I’ve worked with fashion consultants, retail experts, and brand strategists to ensure these insights align with professional styling standards.
In this article, I’ll break down the rules of color matching, explore different styling techniques, and provide practical examples you can use today. By the end, you’ll know exactly how to pair sneakers with any outfit to enhance your brand image.
So, let’s dive in.
1. Bold Trainers
- The Rule: Pair with Simple, Minimalist Outfits
Before you step into bold trainers, it’s important to understand that they make a strong statement on their own. To ensure they stand out for the right reasons, your outfit should provide a neutral foundation that allows them to shine.
Why It Works
Chunky sneakers, vibrant colorways, and exaggerated designs have taken over the footwear scene. These statement shoes demand attention, so balance is key. If your sneakers are bold, let the rest of your outfit take a back seat.
How to Style
Helen Simons, menswear editor at The Guardian, advises: “The trick to styling statement trainers is to play down the rest of your outfit. Straight-fit jeans and a simple, solid-colored shirt or sweatshirt work best.” Avoid loud prints or additional bold elements that compete for attention—let the sneakers do the talking.

2. Retro Trainers
- The Rule: Mix with Modern Pieces
Retro trainers bring a nostalgic charm to modern fashion. However, to avoid looking like you’ve stepped straight out of a past decade, it’s crucial to pair them with contemporary elements that keep the look fresh and relevant.
Why It Works
The rise of retro sneakers is fueled by nostalgia, but that doesn’t mean your outfit should look straight out of a throwback catalog. Instead, blend vintage-style trainers with contemporary pieces to keep the look fresh and intentional.
How to Style
George Nicholson, deputy editor at The Idle Man, suggests: “Cropped trousers are a great way to modernize retro trainers. Pair them with a classic overcoat and a neutral T-shirt for a refined yet casual look.” Alternatively, luxe wool trousers can create an eye-catching contrast that elevates these sneakers beyond streetwear.
3. Slip-On Sneakers
- The Rule: Keep It Clean and Classic
Slip-on sneakers combine convenience with style, making them a versatile option for various occasions. The key to styling them effectively lies in achieving a balance between casual comfort and refined elegance.
Why It Works
Slip-ons offer effortless comfort, but styling them requires finesse. This isn’t the 2000s, and you’re not starring in a pop-punk music video, so avoid overly casual, skater-inspired looks. Instead, aim for understated elegance.
How to Style
Paul Higgins, brand stylist for Reiss, notes: “Slip-ons went high-end this season, with brands like Tom Ford and Common Projects offering elevated versions. Pair them with tailored navy linen separates or a seersucker suit for a refined aesthetic.” Keep your color choices muted and the lines of your outfit clean for a polished finish.

4. Terrace Trainers
- The Rule: Smart-Casual is Key
Terrace trainers are a staple of casual menswear, but they can sometimes appear too relaxed. To elevate their look, consider pairing them with structured, smart-casual pieces that maintain a polished aesthetic.
Why It Works
Classic terrace trainers have been a staple of British menswear for decades. However, their widespread appeal means they can sometimes lean too casually. The key is to integrate them into a structured, smart-casual look.
How to Style
Phill Tarling, a menswear stylist who has worked with top-tier actors, recommends: “Avoid pairing terrace trainers with joggers. Instead, opt for wool trousers, overcoats, or chambray shirts for a more polished feel.” The goal is to channel vintage charm without looking like you just left a football match.

5. Minimal Trainers
- The Rule: Less is More
Minimal trainers are the definition of understated elegance. Their clean and simple design makes them highly adaptable, but to truly enhance their appeal, they should be styled with equally refined and minimalistic clothing choices.
Why It Works
Minimalist sneakers are timeless and versatile, but they require a thoughtful approach to styling. These clean-cut shoes shine when paired with sleek, refined outfits that emphasize sharp tailoring and neutral tones.
How to Style
Helen Simons shares: “A sharp suit with plain leather lace-ups from brands like Common Projects or Eytys is one of my favorite office looks. Even budget-friendly options work—just keep them spotless.” Maintaining the pristine look is essential, so invest in shoe wipes to keep them fresh for every occasion.

Conclusion
I’ve walked through the key principles of matching footwear to your customer’s outfit. From bold sneakers to terrace trainers that thrive in smart-casual looks, the right combination enhances any style effortlessly.
The takeaway? Balance is everything.
Mistakes happen—I learned the hard way. But now, you don’t have to. You have a playbook for color-matching success. Use it. Start today.
Which style are you most excited about trying?
Let us know! And if you’re looking for high-quality footwear that elevates your brand, XDS has you covered—contact us today!